Award-winning brewer, International Breweries Plc, has officially unveiled its star-studded four-brand squad for the FIFA World Cup 2026™, promising football fans an unforgettable experience during the global showpiece.
The squad features the company’s powerhouse brands: Trophy Lager, Budweiser, Grand Lager, and Hero Premium Lager — each selected to champion the passion, energy, and unity that football brings to millions of Nigerians.
Speaking at the unveiling ceremony in Lagos on Thursday, a spokesperson for International Breweries Plc described the initiative as a celebration of the deep connection between the brand and Nigerian football lovers.
“The FIFA World Cup is more than just a tournament; it is a moment of national pride, joy, and togetherness. Our four-brand squad is our way of amplifying that excitement and ensuring every fan has a reason to cheer,” the spokesperson said.
As part of the campaign, the company will roll out consumer promotions, viewing center activations, and limited-edition packaging across its brand portfolio throughout the tournament.
Football fans across Nigeria can expect a world-class experience as International Breweries brings the spirit of the World Cup closer to home, one cold bottle at a time.
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